As summer approaches, Coop saw an opportunity to raise awareness among young Italians

about the risks of sexually transmitted diseases and promote their brand of condoms.

Thus, we created "The Phonedom": an educational tutorial film launched on social media channels.

It demonstrates how a regular condom can protect young Italians' best friend—their mobile phone.

This comedic and straightforward demonstration aims to encourage youth to prioritize their sexual health

by using condoms, conveniently available at Coop stores across Italy.