Bayer, a leader in parasite prevention products, needed to promote their products during spring,

the season most risky for our four-legged friends. We created a unique and mobile campaign

with 250 events across Italy, where hostesses on bikes offered dog owners the opportunity to take

a souvenir photo with their pets. However, when the photos were delivered, it revealed that the dog's face

in the photo was covered by an illustrated image of a parasite. Behind it, the nearest pet shop was indicated

for purchasing Bayer products to protect the dog from real parasites.