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Art Direction | Graphic Design | Finished Arts
Arena - Print
No Boundaries.
The global brand Arena Sport has launched its high-performance Powerskin swimsuit, favored by top athletes worldwide.
Our campaign revolves around the theme of "No Boundaries." We've captured three renowned international swimmers - Alain Bernard, Lotte Friis, Aaron Peirsol - immersing themselves in water. The accompanying texts reflect their thoughts
on the focus and determination necessary to achieve their goals, while the world around them fades into insignificance.
Project involved: Idea | Art Direction | Typography | Retouch & Post Production | Finished Art



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